Innovation Creativity And Entrepreneurship Pdf

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Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. DOI: Mukherjee Published Sociology. In this paper analyze strategies and business processes to promote innovation and creativity in organizations for develop the knowledge, skills and attributes needed to adopt strategic responsibilities in private and public sector organizations.

Entrepreneurship - Creativity and Innovative Business Models

One of the key requirements for entrepreneurial success is your ability to develop and offer something unique to the marketplace. Over time, entrepreneurship has become associated with creativity , the ability to develop something original, particularly an idea or a representation of an idea. Innovation requires creativity, but innovation is more specifically the application of creativity.

Innovation is the manifestation of creativity into a usable product or service. In the entrepreneurial context, innovation is any new idea, process, or product, or a change to an existing product or process that adds value to that existing product or service.

How is an invention different from an innovation? All inventions contain innovations, but not every innovation rises to the level of a unique invention. For our purposes, an invention is a truly novel product, service, or process. It will be based on previous ideas and products, but it is such a leap that it is not considered an addition to or a variant of an existing product but something unique.

Table 4. One way we can consider these three concepts is to relate them to design thinking. Design thinking is a method to focus the design and development decisions of a product on the needs of the customer, typically involving an empathy-driven process to define complex problems and create solutions that address those problems. Complexity is key to design thinking. Straightforward problems that can be solved with enough money and force do not require much design thinking.

Creative design thinking and planning are about finding new solutions for problems with several tricky variables in play. Designing products for human beings, who are complex and sometimes unpredictable, requires design thinking. Airbnb has become a widely used service all over the world. That has not always been the case, however.

In , the company was near failure. The founders were struggling to find a reason for the lack of interest in their properties until they realized that their listings needed professional, high-quality photographs rather than simple cell-phone photos. Using a design thinking approach, the founders traveled to the properties with a rented camera to take some new photographs. As a result of this experiment, weekly revenue doubled.

This approach could not be sustainable in the long term, but it generated the outcome the founders needed to better understand the problem. This creative approach to solving a complex problem proved to be a major turning point for the company.

People who are adept at design thinking are creative, innovative, and inventive as they strive to tackle different types of problems. Consider Divya Nag , a millennial biotech and medical device innovation leader, who launched a business after she discovered a creative way to prolong the life of human cells in Petri dishes.

Creativity, innovation, inventiveness, and entrepreneurship can be tightly linked. It is possible for one person to model all these traits to some degree. Additionally, you can develop your creativity skills, sense of innovation, and inventiveness in a variety of ways.

Entrepreneurial creativity and artistic creativity are not so different. You can find inspiration in your favorite books, songs, and paintings, and you also can take inspiration from existing products and services.

You can find creative inspiration in nature, in conversations with other creative minds, and through formal ideation exercises, for example, brainstorming. Ideation is the purposeful process of opening up your mind to new trains of thought that branch out in all directions from a stated purpose or problem.

Brainstorming , the generation of ideas in an environment free of judgment or dissension with the goal of creating solutions, is just one of dozens of methods for coming up with new ideas. You can benefit from setting aside time for ideation. Reserving time to let your mind roam freely as you think about an issue or problem from multiple directions is a necessary component of the process. Ideation takes time and a deliberate effort to move beyond your habitual thought patterns.

If you consciously set aside time for creativity, you will broaden your mental horizons and allow yourself to change and grow. Entrepreneurs work with two types of thinking. Linear thinking —sometimes called vertical thinking —involves a logical, step-by-step process. In contrast, creative thinking is more often lateral thinking , free and open thinking in which established patterns of logical thought are purposefully ignored or even challenged.

You can ignore logic; anything becomes possible. Linear thinking is crucial in turning your idea into a business. Lateral thinking will allow you to use your creativity to solve problems that arise. Figure 4. It is certainly possible for you to be an entrepreneur and focus on linear thinking. Many viable business ventures flow logically and directly from existing products and services.

However, for various reasons, creativity and lateral thinking are emphasized in many contemporary contexts in the study of entrepreneurship. Some reasons for this are increased global competition, the speed of technological change, and the complexity of trade and communication systems. Product developers of the twenty-first century are expected to do more than simply push products and innovations a step further down a planned path.

Newer generations of entrepreneurs are expected to be path breakers in new products, services, and processes. Examples of creativity are all around us. They come in the forms of fine art and writing, or in graffiti and viral videos, or in new products, services, ideas, and processes. In practice, creativity is incredibly broad. It is all around us whenever or wherever people strive to solve a problem, large or small, practical or impractical.

We previously defined innovation as a change that adds value to an existing product or service. According to the management thinker and author Peter Drucker , the key point about innovation is that it is a response to both changes within markets and changes from outside markets. For Drucker, classical entrepreneurship psychology highlights the purposeful nature of innovation. In other words, not all innovation is purely creative.

If a firm wishes to innovate a current product, what will likely matter more to that firm is the success of the innovation rather than the level of creativity involved. Drucker summarized the sources of innovation into seven categories, as outlined in Table 4. Firms and individuals can innovate by seeking out and developing changes within markets or by focusing on and cultivating creativity. Firms and individuals should be on the lookout for opportunities to innovate.

These kiosks address the need of younger generations to interact more with technology and gives customers faster service in most cases. Another leading expert on innovation, Tony Ulwick , focuses on understanding how the customer will judge or evaluate the quality and value of the product. Ulwick insists that focusing on the customer should begin early in the development process. Clay Christensen of Harvard University coined this term in the s to emphasize the process nature of innovation.

For Christensen, the innovative component is not the actual product or service, but the process that makes that product more available to a larger population of users. He has since published a good deal on the topic of disruptive innovation, focusing on small players in a market.

Christensen theorizes that a disruptive innovation from a smaller company can threaten an existing larger business by offering the market new and improved solutions.

The smaller company causes the disruption when it captures some of the market share from the larger organization. One key to innovation within a given market space is to look for pain points, particularly in existing products that fail to work as well as users expect them to. A pain point is a problem that people have with a product or service that might be addressed by creating a modified version that solves the problem more efficiently.

Most retailers now have a feature on their websites that allows you to determine whether the product and often how many units is available at a specific store. This eliminates the need to go to the location only to find that they are out of your favorite product.

This is one example of an incremental innovation , an innovation that modifies an existing product or service. In his ninth-grade biology class, Benjamin Stern came up with an idea to change the personal care industry. He envisioned personal cleaning products soap, shampoo, etc. He developed Nohbo Drops , single-use personal cleansing products with water-soluble packaging. Stern was able to borrow money from family and friends, and use some of his college fund to hire a chemist to develop the product.

He then appeared on Shark Tank with his innovation in and secured the backing of investor Mark Cuban. Stern assembled a research team to perfect the product and obtained a patent Figure 4. The products are now available via the company website. Is a pioneering innovation an invention? A firm makes a pioneering innovation when it creates a product or service arising from what it has done before.

Nintendo was struggling to keep pace with other gaming-related companies. The company, in keeping with its core business of video games, came up with a new direction for the gaming industry. Entrepreneurs in the process of developing an innovation usually examine the current products and services their firm offers, investigate new technologies and techniques being introduced in the marketplace or in related marketplaces, watch research and development in universities and in other companies, and pursue new developments that are likely to fit one of two conditions: an innovation that likely fits an existing market better than other products or services being offered; or an innovation that fits a market that so far has been underserved.

An example of an incremental innovation is the trash receptacle you find at fast-food restaurants. For many years, trash cans in fast-food locations were placed in boxes behind swinging doors. The trash cans did one job well: They hid the garbage from sight. But they created other problems: Often, the swinging doors would get ketchup and other waste on them, surely a pain point.

Newer trash receptacles in fast-food restaurants have open fronts or open tops that enable people to dispose of their trash more neatly. The downside for restaurants is that users can see and possibly smell the food waste, but if the restaurants change the trash bags frequently, as is a good practice anyway, this innovation works relatively well.

You might not think twice about this everyday example of an innovation when you eat at a fast-food restaurant, but even small improvements can matter a lot, particularly if the market they serve is vast.

An invention is a leap in capability beyond innovation. Some inventions combine several innovations into something new. Invention certainly requires creativity, but it goes beyond coming up with new ideas, combinations of thought, or variations on a theme.

Inventors build.

Why Creativity is so Crucial for Entrepreneurs?

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Entrepreneurship is the result of a process that apply both creativity and innovation to capitalize on marketplace opportunities. Entrepreneurs are those who marry.


Innovation and Creativity in Entrepreneurship

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Creativity, Innovation and Entrepreneurship

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This article explores the role of innovation in small and medium sized firms, in relation to the firm's success. After a discussion of the relationship between success, innovation and creativity, some possible backgrounds of creativity and innovation are presented. For one part these are of a personal nature, like the entrepreneur's values, attitudes and level of education. For another part they concern institutional aspects of the firm. After the development of a number of hypotheses these are empirically checked with data from a survey among entrepreneurs in six countries. In the appendices some details of the data and variables may be found.

Student creativity is the ability that the students have to discover and create new things, new ways, new models that are useful for students in the learning process. Developing handicraft skills is a means of creativity that students must develop. The purpose of this community-service activity was to develop the entrepreneurship spirit of students through the business idea of making handicraft products which would be exhibited in the market day activities at Al Jannah Islamic Nature and Science School Middle School. Lectures and workshops on creativity and innovation in handicraft making were used to develop the entrepreneurship spirit of students.

Our websites may use cookies to personalize and enhance your experience. By continuing without changing your cookie settings, you agree to this collection. For more information, please see our University Websites Privacy Notice. The ability to be creative, innovative, and entrepreneurial are vital skills in any number of fields.

Through an interdisciplinary program that combines courses from Business, Communication, Engineering, Fine Arts, and Liberal Arts, among others, you will learn how ideas, inventions, talents, and skills are developed and transformed into commercial and social ventures. At the same time, the program asks you to learn about the impact of startup culture on the entrepreneurial process and the history of innovation in the United States and around the world. With its focus on the creative process and the application of startup techniques across disciplines, this BDP can complement a wide range of majors.

2 Response
  1. Deanna S.

    Innovation is at the heart of any growing economy, especially in those where standard practices and existing business models have become obsolete.

  2. Yolette R.

    In this paper analyze strategies and business processes to promote innovation and creativity in organizations for develop the knowledge, skills and attributes.

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